From boardrooms to beaches: Why Oman is the future of MICE travel

Inspire your corporate clients with Oman’s extraordinary blend of business-grade infrastructure and unforgettable experiences—all crafted by a local DMC you can rely on.

Reimagining MICE in the Middle East

Gone are the days when MICE (Meetings, Incentives, Conferences, and Exhibitions) travel was confined to bland boardrooms. Today’s corporate clients seek immersive experiences, cultural depth, and sustainability. Oman delivers all this—and more.

What Makes Oman a Premier MICE Destination?

Modern Infrastructure with Local Charm

State-of-the-art venues like the Oman Convention & Exhibition Centre combine technical excellence with traditional aesthetics, ideal for conferences and expos.

Unique Incentive Possibilities

Desert retreats in Wahiba Sands, dolphin watching in Musandam, or mountain adventures in Jebel Akhdar—Oman turns corporate incentives into transformative journeys.

Luxury Accommodations with Cultural Roots

From the cliffside elegance of Alila Jabal Akhdar to beachfront grandeur at The Chedi Muscat, Oman’s luxury hotels offer tailored services for corporate events with a personal touch.

Safety, Simplicity, and Sustainability

Oman’s stable, welcoming environment, strong healthcare, and increasing focus on eco-tourism make it an attractive option for socially responsible companies.

Real-World MICE Scenarios

  • A tech company’s leadership summit began with a Bedouin-style welcome dinner under the stars, followed by breakout sessions in a restored fort.
  • A financial group’s annual review took place aboard a luxury dhow, combining strategic planning with coastal sightseeing.
  • A healthcare multinational held workshops in mountain resorts paired with mindful wellness activities.

Arabica Orient Tours has over 15 years of experience delivering seamless MICE programs. Partner with us to offer your UK clients something truly memorable—where business meets culture in one exceptional destination.